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BRIDGES –
NOT BARRICADES
Creations of the mind like inventions, songs and images are everywhere.
They're called intellectual property and everyone today needs to know something about why these rights matter and how they work.
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IPBasics.org is an easy, example-driven introduction to what people need to know.
Intellectual Property is a
a way to build and share
Thousands of inventions, creations and designs make NIKE shoes unique.
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INVENTION & DESIGNS
Nike, a sports apparel company, has more than 20,000 patents globally
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INNOVATION LEADERSHIP
It has more patents than Ford, Pfizer and Lockheed
RESEARCH
The Nike shoe design patent for the waffle sole was issued in 1974
BRAND VALUE
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The Nike brand name is worth approximately $32 billion in large part because of its IP
MEMORABLE
MESSAGING
Nike trademarks and licenses its name (NIKE), slogans (‘Just do it’) and symbols (Nike ‘swoosh’; Jordan ‘Jumpman’ logo)
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LEGO Group uses IP to support more than toys
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It has eight LEGOLAND amusement parks and 148 retail stores
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LEGO-related movies have sold more than $1 billion of tickets worldwide
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There are LEGO Ninjago Series comics, games and software, as well as a ‘LEGO Masters’ TV game show
Fierce competition from copycat products has prompted the company to obtain more than 600
U.S. design patents and hundred of others globally.
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The original U.S. patent on the LEGO blocks was issued in 1961. They are now protected under trademark.
"Lego Blocks" by sayamindu is licensed under CC BY-SA 2.0 / "The LEGO Movie teaser poster" by vynsane is licensed under CC BY-NC-SA 2.0"Welcome to Legoland Florida" by Photomatt28 is licensed under CC BY-NC-ND 2.0 / "The LEGO NINJAGO Movie" by Brickset is licensed under CC BY 2.0 / "New Lego Store to open in NYC :D" by Vengeance of Lego is licensed under CC BY-NC-ND 2.0 / "LEGO Marvel Super Heroes vs. Villains video game poster" by TooMuchDew is licensed under CC BY-NC-ND 2.0 / "lego-masters-" by Brickset is licensed under CC BY 2.0
Smartphones use tens of thousands of patents
Areas of patent coverage include: blue tooth, processors, battery and touch display
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Apple and other companies like Samsung own only a
handful of the inventions necessary to build their smartphones.
 They license-in thousands of patents.
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Some iPhone design features are protected under design patents
Symbols, names and phrases under trademark
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Some iPhone knowledge is protected by trade secrets
"iPhone 12 Pro" by yto is licensed under CC BY 2.0
Dozens of IP rights licenses make possible Beyonce’s empire
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PERFUME & PRODUCTS
Beyonce’s copyrights cover songwriting, recording, performances, films, videos and some designs; her trademarks cover titles, names, symbols and some of her products, too.
Music and other IP-protected content and images help to extend the Beyonce brand to other products.
COPYRIGHTS & TRADEMARKS
Beyonce’s copyrights cover songwriting, recording, performances, films, videos and some designs; her trademarks cover titles, names, symbols and some of her products, too.
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MOVIES
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Beyonce's movies and videos are enabled by her success in music (both copyright protected) and fuel her trademarked products and endorsements
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MUSIC
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Beyonce is a leader in collaboration. Her Lemonade album shares credits with almost 100 co-writers, producers and musicians.
AMOXICILLIN
Amoxicillin – used worldwide to fight infection
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This synthetic form of penicillin was discovered in 1958 and came into medical use in 1972. The patents covering ownership in its original form are long expired, which makes Amoxicillin inexpensive and widely available
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Developed by a forerunner of Glaxo-SmithKline (GSK), Amoxicillin is the result of costly research and development. It generated a return on investment before it became available everywhere. A 2017 estimate puts the cost of developing an antibiotic at around US $1.5 billion.
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There are literally dozens of manufacturers and distributers Amoxicillin under various tradenames, such as Amoxil®, Moxatag® and Trimox®. They are engaged in providing cheaper, faster, more efficient and user friendly experience with the drug.
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UNICEF is making continuous efforts independently and through partnerships to build and enhance the global market for this medicine
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Amoxicillin is among 13 items identified by the United Nations Commission on Life-saving Commodities for Women and Children.
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Amoxicillin is one of the most commonly prescribed antibiotics and is on the World Health Organization's List of Essential Medicines