BRIDGES –
NOT BARRICADES

Intellectual property rights make it easier to share new ideas.

 They allow businesses of all sizes, and individuals, to protect their creations and the public to benefit. 

IPBasics.org – What everyone needs to know.

IP rights are a foundation for success

nike.png

Thousands of inventions, creations and designs make NIKE shoes unique.

sneakers-5979353.jpg

INVENTION & DESIGNS

1

Nike, a sports apparel company, has more than 20,000 patents globally

Screen Shot 2021-08-30 at 10.10.53 AM.png
Screen Shot 2021-08-30 at 10.10.46 AM.png
Ford-Logo.png
Lockheed-Martin-Logo.png

2

INNOVATION LEADERSHIP

It has more patents than Ford, Pfizer and Lockheed

pfizer-logo.png

RESEARCH

3

The Nike shoe design patent for the waffle sole was issued in 1974

Screen Shot 2021-08-30 at 10.10.53 AM.png
Screen Shot 2021-08-30 at 10.10.53 AM.png

BRAND VALUE

4

The Nike brand name is worth approximately $32 billion in large part because of its IP

1200px-Jumpman_logo.svg.png
nike-just-do-it-logo.png
Logo_NIKE.svg.png

MEMORABLE 
MESSAGING

5

Nike trademarks and licenses its name (NIKE), slogans (‘Just do it’) and symbols (Nike ‘swoosh’; Jordan ‘Jumpman’ logo)

LEGO_logo.svg.png

LEGO Group uses IP to support more than toys

ip-basics_lego.png

5

It has eight LEGOLAND amusement parks and 148 retail stores

12512311124_da688e7c76_b.jpg
4733185011_fa41ba42b0_o.jpg
9299544749_e914f6045d_b.jpg

2

LEGO-related movies have sold more than $1 billion of tickets worldwide

1

There are LEGO Ninjago Series comics, games and software, as well as a ‘LEGO Masters’ TV game show

49582518541_0d67bf319b_o.jpg
32641264161_103f88ea45_b.jpg
10180448393_e263089052_w.jpg

3

Fierce competition from copycat products has prompted the company to obtain more than 600
U.S. design patents and hundred of others globally.

game-play-plastic-isolated-orange-green-722264-pxhere.com.jpg
Screen Shot 2021-09-08 at 6.52.14 PM.png
Screen Shot 2021-09-08 at 6.52.07 PM.png

The original U.S. patent on the LEGO blocks was issued in 1961. They are now protected under trademark.

4

 
Symbol-of-the-iPhone-logo.jpg

Smartphones use tens of thousands of patents

50474951492_a245818abb_b.jpg

1

Areas of patent coverage include: blue tooth, processors, battery and touch display

0.jpg
Group 56.png

2

Apple and other companies like Samsung own only a
handful of the inventions necessary to build their smartphones.
 They license-in thousands of patents.

Slide-to-Unlock-130205.jpg

3

Some iPhone design features are protected under design patents

Symbols, names and phrases under trademark

4

Apple-Logo-black.png
IPhone_Logo_2016.svg.png
Trade_Secret_02 1.png

5

Some iPhone knowledge is protected by trade secrets

"iPhone 12 Pro" by yto is licensed under CC BY 2.0

 
Beyonce_Album_Logo 1.png

Dozens of IP rights licenses make possible Beyonce’s empire

Screen Shot 2021-09-09 at 5.40.51 PM.png
d6ixdes-486efe8b-6bc1-4c19-ba81-dd2d5cecd143.png
816LJhBJIkL._SL1500_.jpg
1200px-Beyoncé_-_Beyoncé.svg.png
angartwork.akamaized.jpg
Beyonce_-_Lemonade_(Official_Album_Cover).png

MUSIC

4

Beyonce is a leader in collaboration. Her Lemonade album shares credits with almost 100 co-writers, producers and musicians.

3

MOVIES

Beyonce's movies and videos are enabled by her success in music (both copyright protected) and fuel her trademarked products and endorsements

image002-2.png
4692c964-61ba-486d-9c77-939dbfba2f07.jpg
q7cw1vHRVrhn0lCtwLxXLmVkwWn.jpg
lDfKVytmIsW8YJptx5oD6S6N1Yq.jpg
beyonceheatrush1.jpg
CREAMSHIRTFRT.png

2

PERFUME & PRODUCTS

Beyonce’s copyrights cover songwriting, recording, performances, films, videos and some designs; her trademarks cover titles, names, symbols and some of her products, too.

Music and other IP-protected content and  images help to extend the Beyonce brand to other products.

1

COPYRIGHTS & TRADEMARKS

Beyonce’s copyrights cover songwriting, recording, performances, films, videos and some designs; her trademarks cover titles, names, symbols and some of her products, too.

unnamed.jpg
copyright-98570_1280.png
 
 

AMOXICILLIN

Amoxicillin – used worldwide to fight infection

amoxicillin_capsule.jpg

1

Screen Shot 2021-09-10 at 8.22.00 PM.png
Screen Shot 2021-09-10 at 8.22.08 PM.png

This synthetic form of penicillin was discovered in 1958 and came into medical use in 1972. The patents covering ownership in its original form are long expired, which makes Amoxicillin inexpensive and widely available

2

GSK-Logo.jpg

Developed by a forerunner of Glaxo-SmithKline (GSK), Amoxicillin is the result of costly research and development. It generated a return on investment before it became available everywhere. A 2017 estimate puts the cost of developing an antibiotic at around US $1.5 billion.

3

272.jpg
amoxil-500x500.jpg
Moxatag-775-mg.jpg

There are literally dozens of manufacturers and distributers Amoxicillin under various tradenames, such as Amoxil®, Moxatag® and Trimox®. They are engaged in providing cheaper, faster, more efficient and user friendly experience with the drug.

4

World-Health-Organization-WHO-Logo.png

Amoxicillin is one of the most commonly prescribed antibiotics and is on the World Health Organization's List of Essential Medicines

5

UNICEF-logo.png

UNICEF is making continuous efforts independently and through partnerships to build and enhance the global market for this medicine

lifesavingcommodities_lg.jpg

6

Amoxicillin is among 13 items identified by the United Nations Commission on Life-saving Commodities for Women and Children.