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IP Gives Ideas
Room to Grow.

Intellectual property gives creators, inventors and businesses choices about how their work is used, shared, licensed and brought to market.

THE JOURNEY OF AN IDEA

Designer sketching sneaker concepts for healthy competition.

1

CREATE

It starts with an idea.

Creators, inventors and businesses develop new products, technologies, brands and creative works.

Sneaker design on a workspace with sketches and laptop

2

PROTECT

IP rights provide choices.

Patents, copyrights, trademarks and trade secrets can give rights holders greater control over how their work is used.

Colleagues discussing white sneaker design in a workspace

3

LICENSE

Ownership doesn't have to mean keeping others out.

IP can be licensed, allowing others to use an invention, work or brand under agreed terms.

Workers packing white athletic shoes in a factory warehouse.

4

GROW

Ideas can reach further.

Licensing, partnerships and investment can help ideas reach new markets, audiences and applications.

PROTECTION CREATES CHOICE

IP rights can provide a framework for deciding how an idea or creative work is used. Depending on the type of IP and the owner's goals, those choices can include:

USE IT

Develop and commercialize the idea yourself.

LICENSE IT

Allow others to use it under agreed terms.

SHARE IT

Choose broad access, including open or royalty-free licensing where appropriate.

ENFORCE IT

Act when protected IP is used without authorization.

Team Coding Session

FREEDOM THROUGH LICENSING

IP rights don't always have to be used to exclude.

Open Invention Network uses patents and cross-licensing to support freedom of action in Linux and open-source software. Members gain access to patents on a royalty-free basis while agreeing not to assert their own patents against the Linux System.

EXPLORE THE IMPACT OF IP

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VALUE

Why intangible assets account for so much of today's business value.

construction workers

JOBS

How IP-intensive industries contribute to employment and economic activity.

Theft

THEFT

How IP supports the freedom to create, share, license and compete.

CENTER FOR IP UNDERSTANDING 

IPBasics.org is an educational resource of the Center for IP Understanding.

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© 2026 Center for IP Understanding (CIPU).

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