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ABOUT/USER EXPERIENCE
What users have to say about the site:
Business Professionals
Professor Dr. Alexander J. Wurzer
Director IP Management Education at CEIPI

"In a world that is becoming more immaterial every day and where more and more business models revolve around intangible goods, IP is the linchpin for economic activity and success. [IPBasics.org is] a brilliant initiative that does just that: explain IP simply... with examples, materials and resources."
Ruth Soetendorp
Professor Emerita, Associate Director, Centre for Intellectual Property
Policy & Management in The Business School, Bournemouth University

“A succinct and stylish introduction to IP rights that recognises the hurdles confronting IP newcomers. I use it in an introductory session, to boost students' IP confidence and get them talking.”

“IPBasics is a wonderful site to appreciate the importance of IP in our society. There are many great lessons and stories illustrating how IP encourages people to create what we need and want.”
Scott Frank
President and Chair, the United States Intellectual Property Alliance (USIPA)
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